About SWISSE
EVOLVING WITH YOU
Since 1969, Swisse has been dedicated to innovation, evolving with consumer needs and empowering people to thrive through every stage of life.
Pioneering Quality
Premium, innovative ingredients sourced globally
Backed by Science
Supported by research and usage evidence
Wellness Worldwide
Proudly B-Corp™ certified*, Australian wellness leader since 1969
Evolving With You
Continuously evolving to meet your needs
*Swisse is a brand of H&H Group, a certified B Corp™
THE SWISSE JOURNEY OVER THE YEARS
1960s
Kevin Ring travels the world in search of nature’s finest ingredients. Inspired, he opens the first Swisse store in Collingwood, Australia, in 1969.
1991
Swisse debuts its flagship Women’s Ultivite, pioneering a new standard in tailored multivitamins
1995
With the launch of Swisse Men’s Ultivite, we cement our role as a pioneer in gender-specific multivitamins.
2012
Swisse Skincare launches to support our iconic supplements like Hair Skin & Nails formula which is packed with biotin and vitamin C.
2015
Swisse joins the Health & Happiness Group to amplify our global mission of premium nutrition and wellness.
2020
Swisse NUTRA+ debuts in Australia, delivering evidence-based, practitioner-backed formulations as natural alternatives to pharmaceuticals.
2022
Swisse Plus is launched in China, introducing advanced formulations and innovative ingredients like Nicotinamide Riboside and L-ergothioneine backed by ageing science.
2022
Swisse Ultivite relaunches in Australia with enhanced formulas featuring Vitamin D, Magnesium, and popular ingredients like Ashwagandha. From 2022 – 2024, over 10 million bottles of Ultivites have been sold globally.*
2023
By 2023, Swisse is a true wellness powerhouse with AUD$1 billion in global sales revenue.**
2024
It's official! Swisse is a key brand of Health & Happiness Group, a certified B Corp since October 2024. Our commitment to sustainability and social responsibility continues. This is just the beginning!
*Data includes Singapore, Italy, Australia and China. Volume sales (units) from 2022 - 2024. Volume sales (units) from 2022 – 2024. Singapore: Nielsen IQ Retail Index, Modern Trade (Total Grocery & Pharmacy), Sell out volume (units). Australia: IQVIA Sell out Service, Total Pharmacy & Grocery, Total Market, Sell out Volume Units. Italy: IQVIA Sell out Service, Total Pharmacy, online pharmacy, corner gdo, Sell out Volume Units. China: Internal Sales Data, online channels including Jing Dong, Alibaba, VIP and others, sales volume (units).
** Swisse, Total Net Revenue (Global), AUD, LTM Mar 2023